Cover3 Creative Agency & Growth Partner

FatBoy Ice Cream

388

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Racing with the
Big boys

From hometown favorite to the number one ice cream sandwich in America, we helped FatBoy sweetly slay the giants.

SUMMARY

Since 1925 Casper's Ice Cream has been delivering the best frozen treats anyone can buy and the FatBoy Ice Cream Sandwich is the proof. FatBoy had been the market leader in the intermountain west and swatches of the western US. However, taking on the big boys like Klondike and M&M's seemed insurmountable with their big pockets and huge distribution.

Here's how we help FatBoy leverage a national army of fans and influencers, along with pinpoint accurate paid social to climb to the top spot in America.

OUR ROLES

Agency of Record

Strategy

Branding

Paid Social

Paid Search

Packaging Design

Influencer Media

Social Media

Development

Web Design

Event Management

CHALLENGE

Since 1925 Casper’s Ice Cream has been delivering the best frozen treats anyone can buy and the FatBoy Ice Cream Sandwich is the proof. FatBoy had been the market leader in the intermountain west and swatches of the western US. However, taking on the big boys like Klondike and M&M’s seemed insurmountable with their big pockets and huge distribution.

Here’s how we help FatBoy leverage a national army of fans and influencers, along with pinpoint accurate paid social to climb to the top spot in America.