Holbrook Pickleball
457
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SUMMARY

With Pickleball’s explosive growth, two entrepreneurial brothers set out to make a name, literally, in the world of pickleball with game changing paddle designs and performance. With a drive to conquer the country (if not the world), the play was to bring Holbrook’s fresh style and performance to the masses with awareness and a solid underpinning of trust as a foundation.

OUR ROLES

Agency of Record

Strategy

Branding

Paid Social

Paid Search

Packaging Design

Influencer Media

Social Media

Development

Web Design

PR

Event Management

CHALLENGE

In a highly competitive market, Holbrook already stood out with its paddle design-trust was what was needed. Cover3 got to work and redesigned their site to express the clean design energy of the Holbrook brand with a social media and content strategy to back it all up. With an ecomm front ready to receive the masses, Cover3 built on Holbrook’s small but loyal group of first adopters, using their trust as social proof through paid ad awareness. Using bundles and genuine customer enthusiasm, Cover3 grew business by X over X

+1M

Annual Shopify Sales

+$133

Average Order Valeu

+20K

Paddles Sold