Dinking to
domination
How we launched an online pickleball brand
SUMMARY
With Pickleball’s explosive growth, two entrepreneurial brothers set out to make a name, literally, in the world of pickleball with game changing paddle designs and performance. With a drive to conquer the country (if not the world), the play was to bring Holbrook’s fresh style and performance to the masses with awareness and a solid underpinning of trust as a foundation.
OUR ROLES
Agency of Record
Strategy
Branding
Paid Social
Paid Search
Packaging Design
Influencer Media
Social Media
Development
Web Design
PR
Event Management
CHALLENGE
In a highly competitive market, Holbrook already stood out with its paddle design-trust was what was needed. Cover3 got to work and redesigned their site to express the clean design energy of the Holbrook brand with a social media and content strategy to back it all up. With an ecomm front ready to receive the masses, Cover3 built on Holbrook’s small but loyal group of first adopters, using their trust as social proof through paid ad awareness. Using bundles and genuine customer enthusiasm, Cover3 grew business by X over X