SUMMARY
Cover 3 helped Jolly Llama make a splash in the frozen novelty aisle with "Frozen Nirvana," a campaign that embraced the brand’s playful identity and highlighted their gluten and dairy-free treats as anything but bland. By showcasing bold flavors and colorful visuals, the campaign invited customers to enjoy healthier desserts without compromise. To reach health-conscious dessert lovers, we combined storytelling with targeted social media ads, influencer partnerships, and engaging in-store displays. We also crafted interactive experiences like flavor quizzes and taste-testing challenges, making it easy for fans to discover their perfect Jolly Llama treat and setting the brand apart in the market.
OUR ROLES
Agency of Record
Strategy
Branding
Paid Social
Paid Search
Packaging Design
Influencer Media
Social Media
Development
Web Design
Trade Show Design
Event Management
CHALLENGE
So, how did we do? Let’s just say the response was anything but chilly. Jolly Llama saw a surge in both brand recognition and customer loyalty, with engagement on social media soaring to an all-time high. Our Frozen Nirvana campaign didn’t just capture attention; it captured taste buds, too. New customers and old fans alike dove headfirst into the “better for you” promise without compromising on flavor, and we saw a sweet uptick in both online and in-store sales.
The best part? Jolly Llama didn’t just win over customers—they earned themselves the #1 and #2 spots in frozen novelties at Sprouts Market. With new distribution partnerships and a product expansion on the horizon, it’s safe to say Jolly Llama is just getting started. In the world of frozen novelties, they’re the ones turning the “better for you” into “better-than-expected.”
#1,2
Jolly Cones Rank at Sprouts Market
91k
Social Audience Growth
16M
Social Media Impressions
